VK at ChinaJoy 2024
Presentation of Russian digital products at the largest exhibition of interactive entertainment in Asia.
Unight took on the selection, briefing, and management of the booth staff. The team worked in the guest reception areas, meeting rooms, and the general booth area: welcoming visitors, directing them to the appropriate VK staff, maintaining cleanliness, offering drinks, ensuring order, while a photographer provided daily photo content for corporate and media resources. All processes were coordinated by one supervisor responsible for the quality and smooth operation of the team.
Each employee was selected based on VK criteria and underwent a preliminary briefing. The promo staff interacted with the booth visitors and directed them to the appropriate company representatives. The coffee ladies maintained the cleanliness of the meeting areas and provided service for the guests. The photographer created daily content with editing. The supervisor controlled timing, discipline, quality of work, and communication between the team and VK. This allowed for a professional impression of the booth to be created and fully address the client's operational tasks.
