案例研究
案例研究
案例研究
SKYY Vodka
拥抱Y
Year:
2025
Year:
2025
Year:
2025
Industry:
酒品牌激活
Industry:
酒品牌激活
Industry:
酒品牌激活
Team:
20 people
Team:
20 people
Team:
20 people
Task
Task
Task
SKYY Vodka reached out to a new audience in Shanghai with the goal of strengthening the emotional connection with the brand and rethinking the format of brand presence in the nightlife environment.
SKYY Vodka reached out to a new audience in Shanghai with the goal of strengthening the emotional connection with the brand and rethinking the format of brand presence in the nightlife environment.
Classic advertising formats no longer worked. It was necessary to create a lively, social, and culturally relevant experience that seamlessly integrated into the nightlife of the city and motivated guests to become part of the brand, rather than just bystanders.
Solution
Solution
Solution
Unight developed and implemented a series of brand events under the concept 'Embrace the Y', combining nightlife culture, a community approach, and digital mechanics.
Unight developed and implemented a series of brand events under the concept 'Embrace the Y', combining nightlife culture, a community approach, and digital mechanics.
We created a space where guests did not just attend the event, but interacted with each other and with the brand. Through a curated guest list, KOL presence, atmospheric production, and on-site activations, SKYY became part of a genuine social experience, rather than an external sponsor.
Review
Review
Review
Working with Unight allowed SKYY to organically integrate into the nightlife culture of Shanghai. The team senses the audience, works precisely, and creates an atmosphere in which the brand becomes part of the living experience.
Working with Unight allowed SKYY to organically integrate into the nightlife culture of Shanghai. The team senses the audience, works precisely, and creates an atmosphere in which the brand becomes part of the living experience.Working with Unight allowed SKYY to organically integrate into the nightlife culture of Shanghai. The team senses the audience, works precisely, and creates an atmosphere in which the brand becomes part of the living experience.
Working with Unight allowed SKYY to organically integrate into the nightlife culture of Shanghai. The team senses the audience, works precisely, and creates an atmosphere in which the brand becomes part of the living experience.Working with Unight allowed SKYY to organically integrate into the nightlife culture of Shanghai. The team senses the audience, works precisely, and creates an atmosphere in which the brand becomes part of the living experience.
Working with Unight allowed SKYY to organically integrate into the nightlife culture of Shanghai. The team senses the audience, works precisely, and creates an atmosphere in which the brand becomes part of the living experience.
Rickie Zhang
SKYY品牌团队
Rickie Zhang
SKYY品牌团队
Rickie Zhang
SKYY品牌团队
更多项目
更多项目
更多项目
YOUR FIRST STEP
Schedule a call
I will provide a clear action plan right on the first call.
MAXIM SHULEPIN
PARTNER
YOUR FIRST STEP
Schedule a call
I will provide a clear action plan right on the first call.
MAXIM SHULEPIN
PARTNER
YOUR FIRST STEP
Schedule a call
I will provide a clear action plan right on the first call.
MAXIM SHULEPIN
PARTNER
07
Ready to start?
CONTACT UNIGHT
Trust your events to us
07
Ready to start?
CONTACT UNIGHT
Trust your events to us
07
Ready to start?
CONTACT UNIGHT
Trust your events to us