Moncler Genius
The flagship Moncler Genius show in Shanghai is a large-scale event with a capacity of 30,000, bringing together fashion, art, music, and digital creativity.
The event marked the final point of Shanghai Fashion Week and gathered an international audience: celebrities, artists, fashion editors, global influencers, and VIP brand clients. Features of the event: — author installations and digital projections; — musical performances by world artists; — immersive corridors and rooms, each revealing the concept of Moncler Genius; — extensive media coverage in the international press.
Our tasks included: • VIP Guest Management — working with key invited guests, on-site support, access control, personal navigation. • KOL & Influencer Coordination — inviting, briefing, routing, content approval, support during the event. • PR Support — interaction with the media, curating press lists, enhancing the event's image in the international information field. In summary: the event received a strong response, becoming one of the most discussed fashion events of the season and reinforcing Moncler's positioning in China as a brand that shapes cultural trends.
