Миконо́с — Поп-ап на крыше от Unight
Summer pop-up on the roof of Lago Bellagio Shanghai, combining the aesthetics of Mykonos, cocktails, live music, and a seaside resort atmosphere in the heart of Shanghai.
The project required complete immersion in the visual style of the Greek islands: from the color scheme and decor to the music program and menu. It was necessary to ensure high service, a stable flow of guests, a well-thought-out logic for the bar and events, as well as quality visual content for social media. Unight took on the development of the concept, production, marketing, team management, and operational work of the pop-up venue.
We developed a creative concept, visual identity, bar menu (12 cocktails + non-alcoholic), formed a team, organized decorations, lighting, zoning, and content production. The marketing strategy included influencers, video content, photo promo, as well as creating a resort atmosphere through music, staff style, and visual materials. Key elements of the solution: • White-blue color palette and stylized decor • Mykonos beach aesthetic: textures, materials, furniture • Musical program Sunset House / Deep House • Cocktail menu with Greek motifs • Collaboration with influencers and lifestyle media • Production of summer content for guests' and brands' social media • Daily operational management of the venue
